Why Twitter Just Became Indispensable For Music Programs

OK, many of you have been in the following scenarios. What do you do when:

  • You are at Disney with your group, and suddenly there has been a mistake discovered in the itinerary. You need to leave...NOW... but your kids are all over the park. You have a phone tree set up, but it is going to take Who Knows How Long to get the word out, not to mention what will happen to the details during the inevitable telephone tag.
  • Practice starts in 30 minutes, and thunderstorm watch turns in to a tornado warning for your vicinity. People are en route, now what?
  • Snow is accumulating too fast this afternoon, and the principal tells you you need to reschedule the Holiday Concert, and you tell all the students during school. But how do you alert the public?

Now, obviously these are issues that have come up over the years, and we've all figured out ways to deal with them. But yesterday Twitter made a very important upgrade that is going to radically change the speed and efficiency of our communications. People can now use Twitter's Fast Follow feature to get text messages from your Twitter account without themselves having an account. Yep, they simply send a text to 40404. That's it, done, and free.

Fast Follow. Anyone in the US can receive Tweets on their phone even if they haven’t signed up for Twitter. This is a simple way for people to get information they care about in real-time. For example, let’s say you want to get Tweets from New York City’s office of emergency management (@). Just text ‘follow NotifyNYC’to 40404 in the US.

This alleviates alot of the concerns out there about whether or not students can be required to have a Twitter account, or share they mobile number with you, or whether they should have your mobile number. No longer an issue. Just have them Fast Follow your program's Twitter ID. Did I mention this is FREE??

Your excuses for not implementing a music program Twitter account just ran out friends.

4 responses
Amazing Brian. I hope this all catches on fast!
Not too fast, I don't want the "fail whale" on my alerts!
This is great news for my HS Band and their parents. Next question - How does someone unfollow you when they no longer want that info?
I assume they would text 
unfollow @daveshaw
Have not tried yet.