The president of Harvard indicated that J.K. Rowling was invited to speak because of the way she inspired so many young people "to experience the excitement and sheer joy of reading." Implicit in that statement is the creativity she possesses. Young people (and old, by the way) did not embrace reading so much as they embraced the story of Harry Potter.
Persistence and commitment to the creative process is the future. I wonder if the president of Harvard caught that.